With the advancements and immense adoption of the Internet in the past decades, it is much easier to reach your audiences today. Anyone can easily share a piece of content online and instantly get viewed by hundreds or even thousands of targeted audiences. It is also significantly cheaper compared to traditional marketing techniques, and there are vast collections of information to guide Marketers how to create their online presence.
However, while there are more tools and better technology available, the consumers are also hailed with a vast amount of information, beautiful images and engaging metaphors every day. These surge of marketing contents in return made them more sceptical on the stuff they received through these touchpoints.
Rather than just being shoved with digital content, they wanted to participate, and be engaged with those companies. The consumers desire an ecosystem to allow them to be a part of these enterprises decision process, enabling them to have a say in the communities. Social media, in particular, is one of the most remarkable instrument today to engage consumers with your companies. People trust social media they are taking part in, and are more willing to try out what their social media network recommends.
So the question now is how companies can engage their customers and let them feel part of something larger?
